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Cost Per Patient
Determining the cost to acquire and maintain a medical aesthetic patient is key to maximizing practice profitability.By Mark E. BattersbyIs your practice profitable? Most medical aesthetic practices...
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Business Consult: Generational Marketing
When reaching out to patients in multiple age groups, one size does not fit all.By Catherine MaleyGrowing up in the 1950s was different than growing up in the 1980s. Gen Xers tend to embrace...
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It's Your Line
Private label products are a natural fit for physicians who want to expand their brands.By Cheryl WhitmanBranding and marketing are key components to building a successful medical aesthetics practice....
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Successful Delegation
Comprehensive training, familiarity with state regulations and patient communication are key to successfully integrating physician extenders.By Linda W. LewisThe demand for noninvasive cosmetic...
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Inventory Management
An effective inventory control system improves cash flow and practice profits.By Cindi MyersThe treatment supplies and retail products used in medical aesthetic practices represent the second-largest...
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Practice Management: 10 Ways To Become a Better Leader
Leaders make things happen. Followers wonder why things never get done.By Jay A. ShorrThe conditions of any workplace start from the top down rather than from the bottom up. With this in mind, it is...
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Legal Issues: Licensing Agreements
There are several issues to consider before signing a licensing agreement. By Padraic B. Deighan, JD, PhDThe use of licensing agreements is increasing in the medical aesthetics industry. In some...
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Combating Burnout
Medical professionals experience burnout at a higher rate than any other group. But there are steps you can take to prevent and reverse the symptoms.By Stacy GuerasevaYears before he opened his...
View ArticleDr. Jonathan Schreiber Joins Integrated Dermatology
Integrated Dermatology Group (IDG), a national group of dermatology practices, has announced the opening of Integrated Dermatology of Tidewater in Norfolk, Virginia, under the leadership of Jonathan...
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Standing Meetings Improve Creativity and Teamwork
Chairs provide great support during long meetings, but they may also be holding us back, say researchers from the Olin Business School at Washington University, St. Louis. Andrew Knight, PhD, assistant...
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Marketing Minute: Does Your Practice Speak Your Patient’s Primary Love Language?
By Adam Degraide, CEO of Crystal Clear Digital marketingIn Gary Chapman’s popular book The 5 Love Languages: The Secret to Love That Lasts, he suggests there are five primary love languages:Words of...
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Practice Management: Pruning Your Money Tree
Improve your bottom line by identifying and eliminating poorly performing products and servicesBy Cheryl WhitmanAs any good gardener knows, in order to have a healthy tree that bears plentiful, quality...
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Practice Management: Top Compliance Concerns
The 10 most important compliance issues medical aesthetic providers must consider.By Allyson AvilaAesthetics is one of the fastest growing fields in medicine, fueled by the introduction of more...
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Practice Management: What is the Cost?
Proper procedure pricing is key to maintaining a profitable and competitive aesthetic practice.Karen AppoldBuilding and maintaining a successful aesthetic practice requires more than a steady stream of...
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Lean Strategies Improve Practice Efficiency and Patient Satisfaction
A recent study in the American Journal of Managed Care (March 2017) followed primary care practices that underwent a “Lean” redesign and found improved workflow, higher physician productivity and more...
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Faith in Science
Compassion, trust and a thirst for knowledge are the guiding principles at Vanek Plastic Surgery.By Laura BelizPLASTIC SURGEON Paul Vanek, MD, FACS, was drawn to the field of medicine at a young age....
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Legal Issues: Understanding MSOs
Management Service Organizations offer a path to nonphysician medspa ownership.By Alex R. Thiersch, JDDUE TO CORPORATE practice of medicine doctrines, in most states the owners of facilities that...
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Adding e-Commerce
Selling skincare products through your practice website can be a good source of revenue and provide a more convenient option for patients.By Karen AppoldTHE INTERNET HAS changed the way people shop....
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Practice Management: Future-Proofing Your IT System
Practices can save money and downtime by considering future needs as they investigate IT options.By David J. WaldronTechnology plays an integral role in healthcare today. Not only have electronic...
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Standing Meetings Improve Creativity and Teamwork
Chairs provide great support during long meetings, but they may also be holding us back, say researchers from the Olin Business School at Washington University, St. Louis. Andrew Knight, PhD, assistant...
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